72andSunny Amsterdam has created a dynamic application of the IKEA logo called 'The Fönster.' The Fönster complements the existing and iconic IKEA blue and yellow logo and will be used to tag and brand IKEA content that isn't consumed in traditional channels.
Inter IKEA Systems, the IKEA franchisor, continuously observes and adapts to meet the needs of consumer behaviors and have chosen this moment adopt a new approach, proposed by 72andSunny, that approaches logo design with digital and mobile as the starting point.
Fönster (Swedish) translates into English as "Window" and is designed to reflect the point at which IKEA connects with the world, and the world connects back with IKEA. The transparency reflects core IKEA values of openness, curiosity and optimism that have been central to the brand as they strive to create a better everyday life for the many people.
The Fönster complements the existing and iconic IKEA blue and yellow logo (also optimized as part of the recent process). It will be used to tag and brand IKEA content that isn't consumed in traditional channels by highlighting specific details, providing different perspectives and complementing work created with any increasing array of partners and collaborators.