Online platforms
CBS researcher Nico Heerschap explains: ‘An online platform acts as an intermediary between the provider and the user of a product or service. Online platforms play a role in more and more areas of society. They involve providers and users of car rides, sleeping spaces, meals, music, games or neighbourly help, but they might also involve companies exchanging knowledge on innovations, for example.’ These online activities potentially have a very broad impact: ‘For instance, they may create a wider range of options for selection and comparison as well as more convenience and consumer price reductions. Companies can position themselves directly, incur lower transaction costs and gain more opportunity for innovation and collaboration.’
Objective statistical data
According to Heerschap, the rapid development of such online platforms brings with it particular challenges. They may jeopardise fair competition with existing companies, for instance. There is also some concern about the employment status of people working with online platforms. ‘On the one hand, the new jobs created by these platforms match the needs of particular groups in society, and contribute to further flexibilisation of the labour market. On the other hand, this may have an effect on working conditions currently in force. For this reason, there is a high level of interest and regular qualitative research is being conducted on this topic. Objective statistical data are still lacking, however. We don’t know how many platforms there are, how many people and companies are using them, or how much money is involved. This is something CBS is trying to address.’
Step by step
Over the past year, Heerschap and his colleagues have worked on the definitions: what exactly is a platform, and what is the related key terminology? ‘The next step is trying to assess how many platforms there are. This is not information which we can simply derive from our business registers. Platforms could be included in any branch of industry. Is Uber a taxi or a technology company? Another example: Airbnb has no office in the Netherlands, but is a prominent market player. This makes things rather complicated.’ CBS is working to build a better picture of the existing platform population. Available populations - already compiled by others - are being integrated. ‘These are by no means exhaustive, however. This is why we explore running internet searches with a so-called web Scraper, a program for targeted searches on the internet to retrieve specifically relevant information.’
‘We are trying to assess how many online platforms there are. This is not information which we can simply derive from our business registers.’
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